Brand Review
State & Liberty
Athletic fit dress shirts that move like sportswear


Brand Intel
Ann Arbor, Michigan
2015 · 11 years in business
Steven Fisher — University of Michigan math major, former data analytics lead for the Detroit Tigers
Lee Moffie — Pro hockey player (Denver Cutthroats, SC Stingrays), U of M letterman
Private (Self-Funded)
~273 employees
“Two Michigan grads — a data analyst and a hockey player — got tired of spending a fortune on custom tailoring. They prototyped dress shirts on pro athletes and built a brand for V-shaped bodies that traditional brands ignore.”
- ◆$50-100M estimated annual revenue
- ◆40+ retail locations across US, Canada, and UK
- ◆Stores feature integrated bars and social atmosphere
- ◆Leadership Development Program recruiting former athletes
- ◆Endorsed by PGA and Korn Ferry Tour professionals
- ◆4-way stretch tuxedos
Stores are social lounges, not showrooms — music, TVs, bars. Staff are recruited athletes who authenticate the brand. Shirts are engineered with double-fused collars and hand-stitched plackets despite being stretch fabric.
What Makes Them Different
Athletic Performance Fabric (APF) dress shirts: 4-way stretch, moisture-wicking, machine washable
Best For
Athletes and muscular builds who need professional clothing that actually fits
Not Ideal For
Natural fiber loyalists or slim-build buyers who fit standard off-the-rack
Strengths
- +True athletic fit for V-shaped builds
- +Stretch fabric with sartorial details
- +40+ retail locations
Watch Outs
- !Poly-spandex blend won't satisfy natural fiber purists
- !Premium pricing
Brand FAQ
What is State & Liberty best for?
Athletes and muscular builds who need professional clothing that actually fits
What should buyers watch out for with State & Liberty?
Natural fiber loyalists or slim-build buyers who fit standard off-the-rack
Has Iron & Threads finished the State & Liberty review?
Yes. The State & Liberty review is published and linked from this brand page.
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